Féderation Sénégalaise de Cyclisme
Brand strategy
Brand identity
Creative direction
Art Direction
Logo design
Apparel design
A complete rebrand for the Senegalese Women's Cycling Federation, creating a modern visual identity capable of representing a new generation of athletes while strengthening the federation's presence nationally and internationally.
Women's cycling in Senegal is entering a defining moment. As participation continues to grow, the federation needed an identity capable of representing not only its athletes but the ambition of an entire generation.
The project focused on redefining the federation through a contemporary visual language that feels confident, dynamic and distinctly Senegalese. Rather than designing a new logo in isolation, the objective was to build a complete identity system that could perform consistently across competition, communication and apparel.
Inspired by the strength of the lioness, the new symbol represents resilience, leadership and collective pride. Every element, from typography and colour to the wider graphic language, was developed to express movement, confidence and national identity without relying on predictable visual clichés.
Alongside the identity, the project included the creative direction for its launch, extending into cycling apparel, campaign imagery, presentation design and a complete suite of visual applications. The result is a modern sports identity designed to support the federation as it enters a new era on both the national and international stage.
