Mas Creu de Pedra
Brand Strategy
Brand Identity
Creative Direction
Art Direction
Visual Identity
Logo Design
Typography
Colour System
Illustration
Brand Guidelines
Photography Direction
Social Media Direction
A complete brand identity for a rural house in La Garrotxa, creating a timeless visual language inspired by the landscape, local heritage and the slower rhythm of life that defines the region.
Mas Creu de Pedra is a rural retreat nestled in the heart of La Garrotxa, a landscape defined by volcanic forests, stone architecture and quiet mountain villages. The challenge was to create a brand capable of capturing this unique atmosphere without falling into the familiar visual clichés of rural tourism.
The identity draws inspiration from the textures, colours and rhythms of the surrounding landscape, creating a visual language that feels calm, contemporary and deeply rooted in place. Every decision, from the logo and typography to the illustrations and photographic direction, was designed to express authenticity while maintaining a refined and understated aesthetic.
Beyond the identity itself, the project expanded into a complete visual system including printed applications, digital communication, social media direction and a flexible toolkit that allows the brand to grow consistently over time.
The result is an identity that invites guests to slow down, reconnect with nature and experience La Garrotxa through a quieter and more meaningful perspective.
