Design shaped

by culture, people and places.

(Freelancing since 2022)
Approach

Design begins with understanding. I work with brands, organisations and cultural projects to translate ideas into clear visual systems. My practice moves between strategy, identity and art direction, always searching for clarity, character and long-term relevance.

Over the years I’ve collaborated with international brands, local initiatives and purpose-driven organisations. From global cycling companies to small neighbourhood projects, the goal remains the same: create thoughtful design that connects people, culture and place.

(01)
Strategic Thinking

Every project begins with listening. Understanding context, purpose and audience allows the design to emerge from intention rather than decoration.

(02)
Visual Systems

I focus on building identities that can live across many contexts — from digital platforms to physical spaces, campaigns and products.

(03)
Cultural Sensitivity

Design does not exist in isolation. Projects are shaped by the places, communities and stories they belong to.

People I’ve worked with
Numbers

Recognition is never the goal.

But it often reflects the care, persistence and countless hours behind a project. Over the years, some of that work has been acknowledged through design awards, publications and teaching. Each one is simply part of a longer journey of learning, making and sharing design.

02

LAUS Design Awards

Silver and Bronze awards from the ADG-FAD LAUS Awards, recognising excellence in graphic design.

07

Behance Featured

Projects selected by the Behance curatorial team and highlighted as featured work.

78

Hours Teaching Design

Guest lecturer at the Design Management Master’s programme, sharing professional experience with new generations of designers.

Let’s build something meaningful together

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