Castelli x Raül Gili
Creative Direction
Concept Development
Graphic Design
Product Design
Art Direction
Campaign
A cycling collection for Castelli built around Girona, its four rivers and the visual identity of a city shaped by water.
Girona has become one of the world’s most recognisable cycling destinations, but this collection started by looking beyond cycling itself. The idea was to find something that could only belong to this place.
The answer was already running through the city.
Girona is shaped by four rivers: the Ter, Onyar, Güell and Galligants. Their paths became the foundation of a graphic system that turns the geography of the city into the identity of the collection.
Created in collaboration with Castelli, the project translates this local reference into a contemporary cycling language across jerseys, accessories, packaging, retail and campaign imagery. Italian cycling heritage meets a perspective rooted in Girona, creating a collection designed not simply around the city, but from it.
