Colnago
Brand Identity
Art Direction
Visual System
Design Direction
While leading one of the design teams at Mucho, I worked on the development of visual materials for Colnago, the iconic Italian cycling brand known for its heritage, craftsmanship and racing history.
Colnago is one of the most respected names in cycling, with a legacy deeply rooted in performance, craftsmanship and racing culture.
While working at Mucho, I led one of the design teams contributing to the project, helping develop visual materials that balanced the brand’s historic identity with a contemporary visual language.
The challenge was to respect Colnago’s strong heritage while ensuring the brand remained relevant within the modern cycling landscape. The design approach focused on clarity, precision and typographic strength — qualities closely aligned with the engineering excellence of Colnago bicycles.
Through a refined visual system and carefully considered graphic elements, the work helped reinforce the brand’s presence across communication platforms while maintaining the timeless character that defines Colnago.
