Tony’s Chocolonely Packaging
Client
Tony’s Chocolonely
Date
2.4.2025
Type
Creative Direction
Packaging Design
Art Direction
Visual Exploration
A packaging built within Tony’s Chocolonely’s visual system.
Tony’s Chocolonely has a strong and recognisable packaging system. Bold, direct, and unapologetic. This work builds on that foundation through a more instinctive graphic layer. Loose, gestural forms introduce movement and tension without breaking the system. The palette stays reduced. The structure remains familiar. What changes is the energy. The wrapper feels more raw, more immediate. Less controlled, more human.
Produced in Amsterdam, the result sits naturally within the brand while opening a different visual register.
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